We believe Success is a Byproduct of Your Wellbeing
We Use Science Backed Strategies To Turn Executives Into Executive Athletes
Say NO To Brain Fog, Weight Gain, Low Energy & Chronic Stress For Life.
Book Your Free Consultation With Founder & Performance Director Wade Foster Today. Get All Your Burning Questions Answered Whether We Work Together Or Not.
Trusted By Athletes & Executives from:
OURA x XPC:
THE ONLY EXECUTIVE PERFORMANCE SOLUTION YOU NEED.
Oura x XPC combines the power of individual coaching and cutting-edge biometric data. Using best-in-class connected tech and personalized insights, we optimize your mental and physical well-being—delivering custom solutions to help leaders improve sleep, manage stress, and stay active.
The results speak for themselves.
The transformations you see aren’t just small improvements.
We're talking about dropping 30... 40... even 46 pounds and beyond.
Crushing sleep apnea, boosting energy levels, and getting off anxiety meds.
Improved heart health and normalized blood pressure.
The physical results? Impressive.
But the real win is how they feel—unstoppable.
They radiate confidence.
They show up for their families, their communities, and the world as the leaders they were always meant to be.
1 Million+ Members Trust Oura:
IT’S JUST 4 SIMPLE STEPS—STUFF YOU’RE ALREADY DOING, NOW DONE BETTER WITH YOUR COACH.
Maximize your performance and get results you never thought possible:
MOVEMENT
"Exercise is the most potent high-performance drug on the planet."
- Peter Attia
Exercise does more than keep you fit—it sharpens memory, focus, mood, stress management, and even sleep. Want a life upgrade? Get moving.
NUTRITION
No one-size-fits-all diet. We tailor your nutrition plan based on your genetics, lifestyle, and goals. From business dinners to date nights, you'll know exactly how to make the right choices without compromise.
SLEEP
Sleep less than 6 hours a night? Expect a 20-32% drop in focus. Increased risks of obesity, diabetes, hypertension. Sleep isn't just rest—it's the key to performing at your peak. We make sleep optimization a priority.
STRESS
When stress hits, your body prepares for battle—boosting physical resources, while sacrificing others (like memory and sleep). Great for emergencies, terrible for boardrooms and bedtime. We teach you how to manage stress so you can stay on top of your game every day.
Handle stress better, sleep deeper, eat smarter, move more—and watch your life transform.
KNOWLEDGE WITHOUT ACTION IS USELESS.
You already know it—your mind is being bombarded.
Social media is filled with gurus and wannabe experts cranking out endless 15-second clips, all trying to steal a piece of your attention.
Billions of dollars are spent every day, trying to catch you in a moment of weakness and sell you something.
Sure, learning is great. I love learning as much as the next person. Reading, studying, growing—all important.
But here's the catch: it's not just about consuming information. It's about knowing when, where, and why to apply it.
Knowledge by itself means nothing if you don't know what to do with it. No single piece of advice works for everyone.
No "one-size-fits-all" solution exists.
No action yields the same results for everyone.
Dan Sullivan got it right when he said: "WHO, NOT HOW."
The fastest path to success isn't asking, "How do I do this?"
It's asking, "Who can teach me how to do this?"
Find the right mentor, the right guide—and you shortcut years of mistakes.
HI, I’M WADE, THE CREATOR OF THE EXECUTIVE ATHLETE PROGRAM
I come from a family where obesity and alcoholism were the norm. Luckily I was able to see what would happen to me if I didn’t take responsibility or my life, so I ended up choosing a different path.
HEALTH BECAME MY EVEREST
Sports saved me, I was a top-ranked rugby player at 18. I embraced the challenges that came with becoming the best at my sport. Then at 22 I was a professional fitness model, by 26 a pro strongman.
COACHES & MY COMMUNITY GOT ME TO THE TOP
I learned from mentors, and coaches, built a supportive network, and found like-minded people along the way. I made it to the top of 3 sports.But life changed when my dad became sick. I realized the path I took wasn’t just about the sports; it was about the person I became in the process.
Our Client Experiences:
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It starts with a conversation.
Listen to the Podcast
Hosted by our founder, Wade Foster, Lift - Move - Breathe is a deep-dive podcast guiding Executives to prioritise their health and wellness to maximise productivity, longevity and mental acuity.
Wade, an Executive Health Coach with a Masters in Applied Sports Nutrition, brings his expertise to a wide array of health related topics including: exercise, nutritional biochemistry, sleep, stress management and much more.
